The Truth About Social Media Measurement

Posted by on Mar 27, 2013 in Digital Marketing, Social Media | 0 comments

I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client.

While there are some commonalities between companies in similar industry verticals, my experience suggests strongly that there simply is no “cookbook” for social media measurement that applies universally.