The project

iSIMPLY is an innovative project aiming to investigate how social media interaction can help create new learning resources for the selected target group, namely professionals in marketing.

The project will aim to create an innovative social media collaborative learning model & associated e-environment where the use of social media tools will enable social media marketing professionals to interact while the smart system will create training content.

The project outputs are:

a) the social learning model
b) the e-environment
c) the knowledge extraction methodology
d) to create training content for the selected target group
e) To validate both informal and formal learning within the system through pilots with the participation of the targeted user groups.
f) To allow reusability of the model and methodology into other sectors
g) Raise awareness and reach as many European TG members as possible through strategic dissemination activities.