Our social learning curriculum

Posted by on Jan 10, 2013 in Social Media | 0 comments


In the first year of the I-Simply project implementation the partners used an online questionnaire for the project’s two main target groups:

1. Marketing professionals (Vocational training group) and
2. Students (Higher education group).

Aim of the survey was to extract the knowledge/training gap of both target groups in the area of social media and specifically how they use social media tools in marketing.
The results of the survey provided the final target group training needs and validated the scenarios that were selected.

So, based on our survey results we can now provide below the thematic focus of their future pilot e-training courses units and their topics.

1. Marketing professionals (VET group)
Unit 1: Marketing topics in Social Media Marketing

1.1 What is community management and how is it done.
Topics: Community Management; Editorial planning; Origin of Social Media; Target Group, Governance Roles and Tasks, Approval Flows, etc.
1.2 Defining the Social Brand Identity.
Topics: tone of voice, brand essence, brand values, etc.
1.3 How to Engage: content creation
1.4 Preparing my organisation to use social media when marketing.
Topics: Building internal team inside company, Roles, Response Flow, Approval Flow, Preparing Monitoring-Evaluation-Consolidation, Conversational Calendar, Content Publish Plan, Response Data Base, etc.
Unit 2: Social media tools for marketing
2.1 Using Blogs.
2.2 Social Network Platform – example case: Facebook
2.3 Professional Social Network Platform- example case: LinkedIn
2.4 Microblogging (Twitter)

2. Students (HEI group)
Unit 1: Marketing topics in Social Media Marketing
1.1 What is community management and how is it done.
Topics: Community Management; Editorial planning; Origin of Social Media; Target Group, Governance Roles and Tasks, Approval Flows, etc.
1.2 Building a community
1.3 Customer needs
Topics: social media monitoring & listening to customers voice, etc.
1.4 SM marketing plan
Unit 2: Social media tools for marketing
2.1 Blogs
2.2 Social Network Platform – example case: Facebook
2.3 Professional Social Network Platform- example case: LinkedIn
2.4 Microblogging (Twitter)

The above units will be developed by the partners and posted on our iSIMPLY learning environment.
But just before we do so, we would like to receive your thoughts and views on it.
Thank you