iSimply eCourses on Social Media Marketing for Professionals and Students now available online from AIT’s Kwebo e-learning system

Posted by on Feb 5, 2014 in e-learning, Social Media | 0 comments


The iSimply e-courses on Social Media Marketing for both Professionals and Students in Marketing are now available online from AIT’s Kwebo e-learning system, accessible  at the following URL:

http://kwebo.ait.gr:8081/kwebo/

The e-courses for both target groups are structured in two major Units, each containing four modules of approximately two hours self-study duration, composed of the main education content and a short assessment quiz:

  • Unit 1: Marketing topics in Social Media Marketing: Social Media marketing plan
    • For Professionals
  • What is community management and how it is done
  • Defining the Social Brand identity
  • How to engage: content creation
  • Preparing my organisation to use social media when marketing
    • For Students
  • Social Media Community Management Strategy
  • Building a community
  • Customer needs
  • Social Media marketing plan
    • Unit 2:Social media tools for marketing
      • Blogs
      • Social Network Platform – example case: Facebook
      • Professional Social Network Platform- example case: LinkedIn
      • Microblogging (Twitter)

    Access to e-courses is given upon expression of interest to Dr. Sofia Tsekeridou, e-mail: sots@ait.gr, mentioning name, affiliation, e-mail address and whether you are a professional or student.