For Social Success: Think As A Media Company

Posted by on Sep 4, 2013 in Social Media | 0 comments

A lot of brands know that they need to create conversations with their audience, but don’t know which conversations.

The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Relevance is thus key to break through the increasing consumption of content. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members.