25 SMART social media objectives

Posted by on Jun 4, 2013 in Digital Marketing | 0 comments


Using SMART objectives for nonprofit communications strategies is not a new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits over the years.

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Continuous Progress blog points out they come in three flavors:

Tactical: Tools and techniques
Results: Money, time, or other tangible result that can be converted
Capacity: People, content, workflow, learning

 

http://www.socialbrite.org/2013/04/11/smart-social-media-objectives/