Posts made in March, 2014

Three Tips For Branding on Pinterest

Posted by on Mar 17, 2014 in Digital Marketing, e-learning, Social Media | 0 comments

Visual content is without a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Here is the lowdown on Pinterest accompanied by a few of our best tips on how to strategically incorporate the platform with your branding efforts.

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Tumblr – Why, How & Who?

Posted by on Mar 17, 2014 in Digital Marketing | 0 comments

Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr!

Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular? Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people. The content is also designed to be highly sharable and the platform has an easy and intuitive feel to it. The fact that there is a huge amount  of  entirely free templates to use is definitely also a plus.

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