Posts made in February, 2014

The State of Social Media 2013 [infographic]

Posted by on Feb 28, 2014 in Digital Marketing, Social Media | 0 comments

It’s a new year and and we can look back at the social media year of 2013.

The following infographic sums up 2013 in social media events, month by month. Events and videos created massive word of mouth. The Harlem Shake went viral, things went pretty fast on Twitter when Miley Cyrus was twerking at the VMA and ‘selfie’ even made to the Oxford Dictionary’s Word of the Year.

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Users are invited to participate to the iSimply project pilots

Posted by on Feb 5, 2014 in e-learning | 0 comments

As pilots in the context of the iSimply project have been initiated, interested users, either professionals in marketing/public relations/HR, or students in marketing, are invited to express their interest to participate in the pilots, complete the iSimply e-courses on Social Media Marketing and experience the innovative dynamic service of AllurEdu social media content recommendations as a feed within each e-course

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The iSimply e-Environment is now operational!

Posted by on Feb 5, 2014 in e-learning | 0 comments

Another technological innovation of iSimply is its e-environment that integrates formal online learning tools and systems (conventional LMS/LCMSs, AIT’s Kwebo and SQLearn’s Moodle), with online communication, collaboration and Web 2.0 tools, as well as with innovative services and tools that facilitate dynamic knowledge discovery and extraction from social media sites and online communities of practice (AIT’s AllurEdu Social Media Search Engine and Recommender System).

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iSimply eCourses on Social Media Marketing for Professionals and Students now available online from AIT’s Kwebo e-learning system

Posted by on Feb 5, 2014 in e-learning, Social Media | 0 comments

The iSimply e-courses on Social Media Marketing for both Professionals and Students in Marketing are now available online from AIT’s Kwebo e-learning system, accessible  at the following URL:

http://kwebo.ait.gr:8081/kwebo/

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The 1st release of AllurEdu, AIT’s Social Media Search Engine and Recommender System, is now alive!

Posted by on Feb 4, 2014 in Digital Marketing | 0 comments

One of the main technological innovations of iSimply, concerning the development of data mining and knowledge extraction tools from social media contributed content, is now alive!

AllurEdu, AIT’s Social Media Search Engine and Recommender System, researched in the context of the iSimply project, crawls and mines social media content such as posts, comments, shares, etc. from Facebook, Twitter and LinkedIn, in order to dynamically retrieve and recommend such filtered content of measurable high educational value to online learning communities within e-learning systems according to their field of interest. Its first release is now alive and accessible from the following URL: http://kwebo.ait.gr:8081/alluredu/

Users may pose their queries, concerning for now the generic subject area: “Social Media Marketing”, which is the focus of the iSimply project, and retrieve from relevant social media communities discussing on this issue, related content ranked based on its measured learning value.

Such a tool facilitates both tutors as well as learners to easily search all interfaced social media (and not only) and dynamically locate recent up-to-date valuable educational resources, the manual search of which would cost them precious hours spent in browsing and surfing.

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