Posts made in November, 2013

Improve visibility

Posted by on Nov 21, 2013 in e-learning, Social Media | 0 comments

Video is the content the most shared on the web. With the appropriate use of technologies, its visibility can goe beyond the frontiers and its costs is much lower than publicity on traditional media. For eg, Youtube has become the largest broadcaster in the world and offers TV channel possibilities. If the use of an external service provider is justified for high quality movies (multiple cameras and actors), for simpler sequences, a small camera or a smartphone are enough. If there is a lot of video editing tools, payable or free, Youtube also has its own editor (

The key is to adapat the film to the audience, to make him want to talk about it and share it via social media networks. Youtube channel is, unless specific settings, linked to google+ account and allow to create TV channel very easily. You can define your own banner and include a presentation sequence, a kind of trailer for your brand. Youtube videos and channels can be exported easily into you own web site, saving storage space. Up to you to authorize, monitors and moderates votes and comments. Youtube works with Analytics Google tool to estimate numbers of minutes watched, origin of views, numbers of subscribers and so on.

A TV channel is a good mean to offer a dynamic and original content, adapted to larged audience, to promote buzz, to gain hearing on initial phase or to boost the popularity of contents.

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Facebook improves its advertisement system

Posted by on Nov 15, 2013 in e-learning, Social Media | 0 comments

After the collaboration agreement with Google concerning its advertising manager (DoubleClick) in october, and with 369 millions of dollars R&D investment, Facebook continues to develop its information technology. Recently, the second most visited site in the world after Google has decided to improve its advestisement system. Till now, behavioral targeting, based on navigation history, was the most used technology to identify user profiles. It can evolve with a new improvement : analyzing mouse movements, Facebook hopes to refine its behavioral analyze. It would optimize the placement and the format of advertising but also define user profiles more precisely : appreciated colors, significative text elements, best informational context, site favorite area displayed on mobile.

All those informations, combined with others (geographical informations, navigation history, usage informations) would be stored on an infrastructure extension (the current one handles 300 petabytes), and would create a user profiles central database for advertising, which represents 90% of Facebook gains, but also significant datas in terms of business intelligence.

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iSimply WP5 work to ICODL 2013 conference

Posted by on Nov 12, 2013 in Digital Marketing, e-learning, Social Media | 0 comments

Results from the research work conducted by the AIT team in the context of Workpackage 5 of the iSimply project have been presented on 10th of November at the ICODL 2013 conference. After the presentation, increased interest has been demonstrated by the audience, evidenced by the many questions received and the appreciation of the novelty of the presented work. The recorded video of the presentation is publicly available on Youtube:

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iSimply paper on AllurEdu Framework to be presented to ICODL 2013 conference

Posted by on Nov 4, 2013 in e-learning, Social Media | 0 comments

Within the context of the iSimply project and its Workpackage 5, AIT has researched upon the definition of a multi-dimensional technology-enabled social learning approach that has recently been accepted to be orally presented at the 7th International Conference on Open and Distance Learning (ICODL 2013), to take place in Athens, Greece, on 8-10 November 2013. The paper is titled: “Multi-dimensional technology-enabled social learning approach” and is co-authored by Hristijan Petreski, Sofia Tsekeridou, Neeli R. Prasad and Zhen-Hua Tan. The paper presents the rationale and methodological framework of AllurEdu.

ICODL 2013 Conference web site:

Written by Sofia Tsekeridou

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Ed 2.0 Work Project

Posted by on Nov 4, 2013 in e-learning, Social Media | 0 comments

A similar project to I-Simply – Ed 2.0 Work Project

Ed2.0Work is a European Union funded education network that has two missions:

To create a network that spans education and the world of work and is designed to improve the use of Web2.0 tools in both fields.
To create a set of tools for the empirical evaluation of Web2.0 tools

The project will create a network between stakeholders in the education and work sectors that will examine how both should be using Web2.0 in the education and work environments. Educators and employers can get involved in this project from the earliest stages.

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