Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium?Read More
In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On.Read More
A lot of brands know that they need to create conversations with their audience, but don’t know which conversations.
The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Relevance is thus key to break through the increasing consumption of content. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members.Read More