Posts made in June, 2013

iSimply Courses

Posted by on Jun 12, 2013 in e-learning | 0 comments

One of iSimply’s main objectives is to design and develop e-courses on social media marketing, a thematic area of increased market interest due to the recent emergence of the social media marketer. The respective e-courses will be aimed at both iSimply’s target groups: i) marketing professionals in need of Vocational Education and Training (VET), ii) marketing students in Higher Education Institutions (HEI). Currently, both the vocational training as well as the higher education world is in lack and thus great need of such well-developed e-courses on social media marketing.

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About the Social Media Marketing and Analytics Group

Posted by on Jun 4, 2013 in Digital Marketing | 0 comments

About the Social Media Marketing and Analytics Group

Social Media can, and should be used for marketing. Join this group to discuss strategies, tactics and metrics around social media marketing for business.

http://www.linkedin.com/groups/Social-Media-Marketing-Analytics-4653306?gid=4653306

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25 SMART social media objectives

Posted by on Jun 4, 2013 in Digital Marketing | 0 comments

Using SMART objectives for nonprofit communications strategies is not a new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits over the years.

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Continuous Progress blog points out they come in three flavors:

Tactical: Tools and techniques
Results: Money, time, or other tangible result that can be converted
Capacity: People, content, workflow, learning

 

http://www.socialbrite.org/2013/04/11/smart-social-media-objectives/

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