10 interesting digital marketing stats we’ve seen this week

Posted by on Feb 4, 2013 in Digital Marketing | 0 comments

Here are some of the most interesting digital marketing stats we’ve seen this week.

Stats include customer loyalty, UK smartphone ownership, online spending over the festive season, mobile commerce, and tablet conversion rates.

  • A new Rakuten survey of more than 200 online retailer has found that nearly half (48%) of merchants are concerned about competing purely on price in 2013, and free delivery is still considered to be key to customer loyalty.
  • 39% of merchants polled believed that free delivery remained the most powerful loyalty tool at their disposal. Nearly a quarter (22%) of merchants sought to reward their customers using vouchers and special offers, while 17% used social channels to engage fans with competitions and unique offers.
  • The survey also revealed that less than half (43%) of merchants had used social media to promote their business.